السبت، 1 أغسطس 2009

Google’s AdSense Goes Video

Google finally stepped up its advertising offering today with the roll out of AdSense for video beta.
Although it’s not clear how much money publishers will make from the video-based ads — nor is it clear how many publishers will be eligible for the program — conventional wisdom is that there’s a lot more cash in video-based ads than plain text ads.
There are several types of advertising formats available under the beta program, including InVideo overlay ads and text overlay ads. Publishers’ cut of the text overlay ads will be measured based on a cost-per-click basis (that is, how often an ad is clicked by a reader), and the cut from InVideo ads will be calculated on a CPM basis (or cost per thousand impressions).
While independent online publishers have been clamoring for a video-advertising solution for a long time now, many will have to wait a bit longer to implement AdSense for video — it’s still only available to a small segment of the online-publishing world. In order to qualify for the program, which launched as a pilot last May, publishers have to serve a minimum of one million video streams each month. (Publishers who don’t offer any video content can use videos from certain YouTube partners under a revenue share agreement.) In order to qualify, publishers also have to be based in the United States and have English language sites.

Why Most People Fail With AdSense

I want you to succeed with AdSense, but unfortunately the majority of the people that join never see much money at all। Watch my video below so you can avoid common pitfalls made by many new Webmasters.

If Your Site Is Rejected by Google.

If you receive that email from Google stating that your site has not been accepted, the first thing you should remember is that as an AdSense member, you become a partner and are representing Google, Inc.
They have to make sure the websites that display these ads are up to par or they could run the risk of losing advertisers. Imagine if you were paying Google to display your ad and you found it showing up on a poorly developed, junky website.
Of course, if your site is rejected, it doesn't mean it is poorly developed. There may be other reasons:
1) Is your site an "About Me" page?
Google does not usually accept these kinds of personal sites because most of them do not have a specific topic or theme. They are usually just random facts about the website owner or their hobbies, pictures, etc.
It would be difficult for Google's technology to display targeted ads on these kinds of pages because the topics vary from subject to subject.
They are looking for "themed" sites that contain a generous amount of information on a specific topic. It could be anything from sewing tips to sports. Just make sure there is an obvious theme with adequate information.
2) Is your site organized?
Be sure your site has a neat and clean navigation that's easy to follow. Also ensure all the links work and that there are no typos. Keep the colors to a minimum and make sure each page has a consistent layout.
3) How many pages are on your site?
Even though Google doesn't specify a page number requirement, many believe they are looking for web sites with a certain amount of content. Again, it's not likely a two-page site will get accepted. Try to strive for at least 15 pages.
4) Is your content solid?
Don't just submit a website with a bunch of links to other sites. Be sure you have a themed/niche site with enough original content of your own.
5) Is your site an exact carbon copy of someone else's?
Some believe Google can find out if your site is original or not. Don't risk it and steal from someone else. It will come back to haunt you.
If you're stuck, write a few articles of your own and then go to sites like
www.articlecity.com and sprinkle a few of their articles around your site to beef it up.
6) Be sure to read their program policy and procedures carefully and make sure your site hasn't violated any of the terms.

How to Join AdSense

In late 2008, Google tightened up their acceptance policies। According to an email I received from someone who was trying to join the program, you now must meet the following criteria before you are accepted...

"How Much Can I Earn With AdSense?"

Google does not disclose exactly how much you'll earn per ad that is clicked.
The commission you receive per click depends on how much advertisers are paying Google for the particular ad. You will earn a share of that amount. I've heard of earnings anywhere from 2 cents to $15 per click.
So it is logical to believe that keyword phrases like debt free, employment, make money, mp3, sex, etc. will earn you more per click since these are highly competitive keywords that are searched for quite a bit on the web.
Advertisers generally pay more for popular terms because they are searched for more.
Even though Google will not reveal how much you are earning for each ad that is clicked from your site, you can still login to your account at any time and see the total amount of revenue you've generated that day, week, month, year, etc.
For example, if you see that you've made $12.60 today from 9 clicks then you can calculate that your average click-thru commission was $1.40 per click. That's as detailed as their stats will get. Also remember, that's only an average. You won't know how much each specific ad brought in.
The amount you'll earn also depends largely on the amount of targeted traffic you receive to your own site, how well the ads match your audience's interests, the placement of the ads on your pages, and of course the amount you receive per click.
Ideally, you should create a site on a topic you know a lot about. That way you'll have a much easier time creating a generous amount of content on that subject.

Why I Believe AdSense Works So Well

For years, website owners have tried to make money from their sites by putting up banner ads in hopes of visitors clicking them। The problem with banner ads is that the Internet audience is so immune to them, people do not click on them anymore.
When's the last time you clicked a banner ad?
...Exactly!
Second, in order for the web site owner to earn money from that banner ad, usually the web surfer that clicks has to purchase something. With AdSense, your visitors just have to click the ads. They don't have to purchase a single thing.
Third, most people that use banner ads do not do a good job of matching the ads to the website's content so the click thru percentages are dismal.
With Google's AdSense, not only are you displaying text ads, (which tend to receive a much higher click-thru rate than banner ads), but you are displaying contextual ads that match your website's content....thanks to Google's advanced technology.
Lots of times people think the ads are part of your site's content so they click because the information is relevant to your site. Whereas with banner ads, they often have little relevance and people tend to ignore them no matter how much they flash and fly across the page.

What is AdSense?

Google.com earns most of its revenue by allowing other website owners to advertise on their search result pages. All this is managed through a program they call AdWords.
Now you can earn a share of the revenue that Google earns from AdWords by displaying these same text ads on your site. In other words, you're helping Google advertise and they pay you a percentage of what they earn.


Every website owner should at least consider the program. Even if your site is just for information purposes, you can still participate and make decent money with AdSense -- or at least enough to fund your website.
So if you are one of those people that doesn't like the idea of paying for a site, this is an excellent way to earn your money back and then some.