Google finally stepped up its advertising offering today with the roll out of AdSense for video beta.
Although it’s not clear how much money publishers will make from the video-based ads — nor is it clear how many publishers will be eligible for the program — conventional wisdom is that there’s a lot more cash in video-based ads than plain text ads.
There are several types of advertising formats available under the beta program, including InVideo overlay ads and text overlay ads. Publishers’ cut of the text overlay ads will be measured based on a cost-per-click basis (that is, how often an ad is clicked by a reader), and the cut from InVideo ads will be calculated on a CPM basis (or cost per thousand impressions).
While independent online publishers have been clamoring for a video-advertising solution for a long time now, many will have to wait a bit longer to implement AdSense for video — it’s still only available to a small segment of the online-publishing world. In order to qualify for the program, which launched as a pilot last May, publishers have to serve a minimum of one million video streams each month. (Publishers who don’t offer any video content can use videos from certain YouTube partners under a revenue share agreement.) In order to qualify, publishers also have to be based in the United States and have English language sites.
Although it’s not clear how much money publishers will make from the video-based ads — nor is it clear how many publishers will be eligible for the program — conventional wisdom is that there’s a lot more cash in video-based ads than plain text ads.
There are several types of advertising formats available under the beta program, including InVideo overlay ads and text overlay ads. Publishers’ cut of the text overlay ads will be measured based on a cost-per-click basis (that is, how often an ad is clicked by a reader), and the cut from InVideo ads will be calculated on a CPM basis (or cost per thousand impressions).
While independent online publishers have been clamoring for a video-advertising solution for a long time now, many will have to wait a bit longer to implement AdSense for video — it’s still only available to a small segment of the online-publishing world. In order to qualify for the program, which launched as a pilot last May, publishers have to serve a minimum of one million video streams each month. (Publishers who don’t offer any video content can use videos from certain YouTube partners under a revenue share agreement.) In order to qualify, publishers also have to be based in the United States and have English language sites.
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