That question is very important to understand why AdSense will undoubtedly take damage in the financial crisis. AdSense is the leader in CPC advertising because they have a large pool of advertisers which allows them to show relevant Ads on the publishers’ websites. Because of the fact that they can show extremely related ads both the advertisers and publishers earn money. The advertisers have a higher ROI (return of investment) because they get a lot more conversions per click compared to other advertising programs. The consequence is that the advertisers are willing to pay more for every valid click they get and as a result the publishers earn more as well. Relevancy is the key of AdSense’s success it’s what makes AdSense different from other CPC networks. (Actually it’s no more a real CPC network it’s a CPA network. It’s an affiliate program because the ROI sets the price of the click.) If you generate less sales then your CPC will be adjusted by AdSense. A lot of sales can only be achieved by relevant advertisements.
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